info@jspmuni.ac.in
+91 90672 82222 /
+91 20 6733 5100Karuna Suyog Gole
Dr.Karuna Suyog Gole
Designation: Associate Professor Management and I/C Dean Faculty of Education and Humanities
Department: Faculty of Business Management and Commerce
Email: karunagole@gmail.com, ksg.slas@jspmuni.ac.in
Phone: 9881098074
Office Location: JSPM University Wagholi, Pune.
Ph.D. in Marketing, Sri Savitribai Phule Pune University, Completed in 2018
M.B.A. in [Marketing), Shivaji University, Year 1997
B.Com. Dharwad University, 1994
- Marketing, Advertising, Services Marketing, Consumer Behaviour, CSR.
- Associate Professor and Branding In charge, Indira School of Business PGDM 2022-23
- Associate Professor and Vice-Principal, MIT ADT University, 2007-2022
- Executive Advertising Department at Sakal papers Ltd. 9 year 8 months 1998-2007
- Associate Professor Marketing and I/c Dean Faculty of Humanities and Education, JSPM University, since June 1st 2023 till date.
|
Sr. No. |
Academic Year of publication: |
Title |
Journal |
|
1 |
March, 2011 |
Customer Satisfaction-Study of MSRTC customers |
Conference proceedings |
|
2 |
Oct.2012 |
Employee satisfaction-Study of Employees Transferred from one job profile to another |
Conference proceedings |
|
3 |
March,2013 |
Customer Satisfaction-Study of MSRTC customers |
Conference proceedings |
|
4 |
16th Sept.2013 |
Study of The Trends of Online Marketing by Educational Institutions in Pune Region |
Conference proceedings |
|
5 |
March,2015 |
Current status of Print Media: A Review with reference to Newspapers and Magazines |
Conference proceedings |
|
6 |
15th October, 2015 |
“A Study of Consumer Loyalty in Print Media-with special reference to English & Marathi News Papers |
Conference proceedings |
|
7 |
Nov-16 |
“A Critical Study & Review of Marathi News Papers in Pune Region” |
Online International Interdisciplinary Research Journal, 29.09.2016, Nov-Dec 2016 issue of Online International Interdisciplinary Research Journal ISSN 2249-9598 ) |
|
8 |
Nov-17 |
A Critical study of Demographic Profiling of Newspaper Readers in Pune city” |
Online International Interdisciplinary Research Journal, 30.11.2017 ISSN 2249-9598 |
|
9 |
December, 2018 |
“Study of marketing and need of change in marketing technique for agricultural produce.” |
JETIR - Journal of Emerging Technologies and Innovative Research |
|
10 |
December, 2018 |
A Study of Customer Preference of Newspaper Brands in Pune Region. |
International Journal of Management Technology and Engineering (ISSN No. 22497455) 2018 |
|
11 |
November, 2019 |
“A Study of Customer’s Branded Clothing Priority in Lonikalbhor, Dist. Pune” |
JOURNAL OF XI'AN UNIVERSITY OF ARCHITECTURE & TECHNOLOGY (Multidisciplinary Journal) SCOPUS DATABASE ACTIVE JOURNAL |
|
12 |
February, 2020 |
“Consumers perception towards hydroponically grown residue-free vegetables” |
|
|
13 |
February, 2020 |
“Study and development of bioethanol fuel production from rotten banana” |
Our Heritage Journal is an InterdisciplinarityVol.68, ISSN 0474-9030(Scopus) |
|
14 |
June, 2022 |
A Study of Preference for Grocery Shopping Outlets Among the Consumers in Pune and Pimpri-Chinchwad Cities |
Journal of Positive Psychology Vol.6 No.3(Scopus Q2) |
|
15 |
June, 2022 |
A Study of Integrated Marketing Communication Practices (IMC) in Higher Education Institutes (HIEs) in the era of National Educational Policy (NEP) |
Stochastic Modelling & Application ISSN 0972-3641(special issue on current research trends in management social science and humanities Vol 26 No.3 Jan to June 2022)- UGC Care |
|
|
|
|
|
|
1 |
2022 |
Chapter: A STUDY ON THE EFFECT OF ONLINE SHOPPING ON CONSUMER BUYING BEHAVIOUR IN INDIAN PERSPECTIVE (64-70 pg) |
Book Title: Recent Advances in Finance, Business Management and Technology, ISBN: 978-1-913482-23-7, Rubican Publications. |
|
1 |
2022 |
Positive Attitude Mediates Relationship Between Effective Positioning and Brand Preference |
Copy right approval. |
|
2 |
March 2023 |
Published chapter on ‘Geo-Targeting for Enhanced Customer Experience’ in the book title ‘Enhancing Customer Engagement Through Location-Based Marketing’ |
Book Chapter:
ISBN13: 9781668481776 ISBN10: 1668481774 EISBN13: 9781668481790 ISBN13 Softcover: 9781668481783 |
| Sr. No. | Academic Year of publication: | Title | Journal |
| 1 | March, 2011 | Customer Satisfaction-Study of MSRTC customers | Conference proceedings |
| 2 | Oct.2012 | Employee satisfaction-Study of Employees Transferred from one job profile to another | Conference proceedings |
| 3 | March,2013 | Customer Satisfaction-Study of MSRTC customers | Conference proceedings |
| 4 | 16th Sept.2013 | Study of The Trends of Online Marketing by Educational Institutions in Pune Region | Conference proceedings |
| 5 | March,2015 | Current status of Print Media: A Review with reference to Newspapers and Magazines | Conference proceedings |
| 6 | 15th October, 2015 | “A Study of Consumer Loyalty in Print Media-with special reference to English & Marathi News Papers | Conference proceedings |
| 7 | Nov-16 | “A Critical Study & Review of Marathi News Papers in Pune Region” | Online International Interdisciplinary Research Journal, 29.09.2016, Nov-Dec 2016 issue of Online International Interdisciplinary Research Journal ISSN 2249-9598 ) |
| 8 | Nov-17 | A Critical study of Demographic Profiling of Newspaper Readers in Pune city” | Online International Interdisciplinary Research Journal, 30.11.2017 ISSN 2249-9598 |
| 9 | December, 2018 | “Study of marketing and need of change in marketing technique for agricultural produce.” | JETIR - Journal of Emerging Technologies and Innovative Research |
| (UGC and ISSN Approved Journal, Added in UGC List ISSN:2349-5162-2018 | |||
| 10 | December, 2018 | A Study of Customer Preference of Newspaper Brands in Pune Region. | International Journal of Management Technology and Engineering (ISSN No. 22497455) 2018 |
| 11 | November, 2019 | “A Study of Customer’s Branded Clothing Priority in Lonikalbhor, Dist. Pune” | JOURNAL OF XI'AN UNIVERSITY OF ARCHITECTURE & TECHNOLOGY (Multidisciplinary Journal) SCOPUS DATABASE ACTIVE JOURNAL |
| ISSN No: 1006-7930, UGC CARE GROUP - II JOURNAL, Page No: 129-143, https://doi.org/10.37896/JXAT12.03/017 | |||
| 12 | February, 2020 | “Consumers perception towards hydroponically grown residue-free vegetables” | |
| Our Heritage Journal is an InterdisciplinarityVol.68, ISSN 0474-9030, page no. 8215-8229(Scopus) | |||
| 13 | February, 2020 | “Study and development of bioethanol fuel production from rotten banana” | Our Heritage Journal is an InterdisciplinarityVol.68, ISSN 0474-9030(Scopus) |
| 14 | June, 2022 | A Study of Preference for Grocery Shopping Outlets Among the Consumers in Pune and Pimpri-Chinchwad Cities | Journal of Positive Psychology Vol.6 No.3(Scopus Q2) |
| 15 | June, 2022 | A Study of Integrated Marketing Communication Practices (IMC) in Higher Education Institutes (HIEs) in the era of National Educational Policy (NEP) | Stochastic Modelling & Application ISSN 0972-3641(special issue on current research trends in management social science and humanities Vol 26 No.3 Jan to June 2022)- UGC Care |
| 1 | 2022 | Chapter: A STUDY ON THE EFFECT OF ONLINE SHOPPING ON CONSUMER BUYING BEHAVIOUR IN INDIAN PERSPECTIVE (64-70 pg) | Book Title: Recent Advances in Finance, Business Management and Technology, ISBN: 978-1-913482-23-7, Rubican Publications. |
| 1 | 2022 | Positive Attitude Mediates Relationship Between Effective Positioning and Brand Preference | Copy right approval. |
| 2 | Mar-23 | Published chapter on ‘Geo-Targeting for Enhanced Customer Experience’ in the book title ‘Enhancing Customer Engagement Through Location-Based Marketing’ | Book Chapter: |
| ISBN13: 9781668481776 ISBN10: 1668481774 EISBN13: 9781668481790 ISBN13 Softcover: 9781668481783 |
- IEEE and MITADT joint project on Agriculture Innovation and Brand awareness. Funded by IEEE, Pune chapter.
- MAEER’s Trust Award 2019 2. MIT ADT University Recognition for contribution in University Events
- Member of Pune Management Association
- Marketing Management
- Services Marketing
- Sales and Distribution management
- Integrated Marketing Communication
- Retail Marketing
- Design Thinking and Innovation
- Communication Skills for working professionals.
- “Didactics of Developing Research Paper on 15th December,2012 one day workshop organized by Indira School of Business Studies (ISBS Research & Development Center) Pune.
- Participated in World Food India, November 2017, New Delhi.CFTRI & ASFI, International Food Convention, Mysore, November 2018
- FDP on Research Paper writing, Indira institute, Tathawade 2015.
- FDP on Case writing, MIT ADT University, Pune, 2018
- FDP in “Innovative Teaching Methodology”, MIT ADT University, Pune, 2019
- Design Thinking-A Premier FDP on Swayam, cleared 2022.
- NPTEL Couse on Marketing management cleared 2022. i.FDP on Mixed Research Methods: IIM Indore, 2023.
- Yet to receive any
