Manoj De Chlarence

PHD IN MANAGEMENT, PRATAP UNIVERSITY, 2022
M.B.A [MARKETING ], OSMANIA UNIVERSITY, 2006
B.COM[COMPUTERS], OSMANIA UNIVERSITY, 2004
ADVANCE DIPLOMA IN INFORMATION TECHNOLOGY, SMALL INDUSTRIES SERVICE
INSTITUTE-CMTES PVT. LTD, 2002

My research agenda will focus on the intersection of marketing, technology, and consumer
behavior, particularly:

• Digital Marketing and Consumer Psychology
• Role of AI in Marketing Communication
• Branding Strategies in Emerging Markets
• EdTech and Learner Engagement Models

• Sexual  Wellness  and  Marketing  in  India:  An  Analytical  Study  of  Strategy, Messaging, and Inclusivity, Journal of Carcinogenesis ,ISSN:1477-31632025;Vol24:Issue 5s
• Enhancing Supply Chain Performance with ERP Systems and Emerging Technologies: A Strategic Approach to Competitive Advantage. (2025). International Journal of Environmental Sciences, 1593-1601.
• Reframing AI in Marketing Content Creation: Toward a HumanAI Synergy Paradigm. (2025). International Journal of Environmental Sciences, 1576-1592.
• Visual Cognition and Marketing: How Color Psychology Affects Memory Retention. (2025). International Journal of Environmental Sciences, 1569-1575.
• NeuroQuantology, May 2022, Volume 20, Issue 5, Page 3717-3729 , J.Manoj De Chlarence, Generation Z at Workplace.
• A Study on Work Related Attitudes of Generation Z at Workplace in India,Journal of Advances and Scholarly Researches in Allied Education, E-ISSN: 2230-7540, Volume 16, Issue No. 9, Jun 2019, Pages 1119 - 1123 (5)
• A STUDY ON IMPACT OF SOCIAL MEDIA USING IN SMALL BUSINESS FOR CUSTOMER TAKEOVER AND RETENTION OF CUSTOMER, International Journal of Business and General Management (IJBGM), ISSN(P): 2319-2267; ISSN(E): 2319-2275, Vol. 7, Issue 3, Apr - May 2018; 25-30.
• Generation Z – The next evolution of workforce in journal “Shodhsamhita” Vol IX, issue IV(IV), April 2022.ISSN 2277-7067 UGC CARE Group 1
• Gen Z- The Future Workforce  Published paper in Wesleyan Journal of Research with ISBN:0975-1386.Volume- IX, Issue-IV (IV), April 2022.

Books Published:

1. Published a book on “Business Laws” for the new CBCS syllabus for B.Com 1st year, 2nd semester (All streams) common core syllabus for all the universities in Telangana, ISBN: 978-93-5367-952-1
2. Published a book on “Business Correspondence and Communication”for the new CBCS syllabus for UG students 2nd year, 4th semester (All streams)common core syllabus for all the universities in Telangana,ISBN: 978-93-5433-601-0
3. Published a book on “Business Statistics” by Wisdom Publications,ISBN:978-81-942183-1-9

• IIRM[International Institute of Research in Multidisciplinary ] Member #SDT-2020-409

• Sales Consultant Training- Oracle India Pvt. Ltd
• Sandler’s Sales Training - Intelligroup
• SAP 01 and B1 Instructors Training – Amitech [Authorized SAP Education Partner] - St. Joseph’s Degree and PG College
• SAP Instructors Training - Bharat Institute of Engineering and Technology

Workshops / Seminars / FDP / Orientation / Refresher Courses Attended:

• FDP by VET Institute of Arts and Sciences on “Industry 4.0: The New Formal” (May 1, 2020)
• Three-day National Level online FDP on “Quality Enhancement and Accreditation” by St. Ann’s College for Women (July 23-25, 2020)
• FDP by Pratap University: “Guidelines for Sponsored Research Projects” by School of Management Studies Research paper presentation: “Social Media Marketing and Business” at 3rd International Conference on Multidisciplinary Perspectives in Engineering & Technology
• International E-Conference by Pratap University on Sustainable Innovation, Research & Emerging Trends in Entrepreneurship — presented papers on Gen Z - The Future Workforce
• 5-day online FDP on “Innovation, Incubation and Start-ups and Research Challenges in India” (June 29, 2021)
• Virtual MDP on “Structural Equation Modeling using SmartPLS” (October 22-23, 2021) by SRM University
• Guest speaker at virtual conference “Examination Buster ‘Parchon Pai Charcha: Theme Love You Examination’” with 3H Foundation and Pratap University (September 27, 2021)
• Virtual MDP on “Sustainable Second Generation Statistical Techniques using SmartPLS” (January 7-8, 2022) by SRM University

Workshops / Seminars / FDP / Orientation / Refreshers / Events Conducted:

• Handled logistics and transport support for AIMS Annual Management Education International Convention 2012
• Organized St. Joseph’s Film Festival “Cinevolution” 2012
• Entrepreneurship Development program by Mr. Leela Krishnan/Assistant Director/MSME-DI
• Conducted “Josephiesta” inter-collegiate event featuring MTV Roadies and Telugu movie team with event organization and sponsorship generation while working St.Joseph’s Degree and P.G.College.

• Implemented multi-platform digital marketing strategies that significantly increased customer acquisition and retention across various brands while working with various Corporate Companies globally Developed key alliances for SMEs with SAP A1 Solutions while working with Intelligroup, managing end-to-end website development and optimizing user
  experiences to drive traffic.
• Spearheaded the brand development of La Mexicana, boosting customer engagement and forging strong partnerships with delivery platforms like Swiggy and Zomato.
• Collaborated with the Embassy of Mexico on cultural exchange initiatives, successfully integrating these efforts into La Mexicana’s brand narrative.
• Participated in the Oracle Open World-2008 , San Francisco, USA during tenure at Sierra Atlantic.
• Implemented SAP 01 and B1 solutions in collaboration with Xavier Board for St. Joseph’s Degree & PG College[Board Member,BOS], resulting in the launch of a new UG program - BBA IT, and certificate courses.
• Received the Best Paper Award for original research on “Work-Related Attitudes of Generation Z at Workplace in India” presented at international conferences. 
• Played a key role in enrolling 1,000–1,500 students annually through comprehensive application screening, counseling, interviews, orientation, and outreach as part of the UG admissions committee.
• Organized and managed logistics for global academic events such as the AIMS International Management Convention, handling coordination with participants from multiple countries.
• Led the branding and marketing efforts at the Involute Institute of Technical Training, helping secure the “Best Skill Development Institute – Placement” award at the 6th Skill Development Summit 2018.

Office Address: Faculty of Business Management and Commerce
Email: mdc.sobm@jspmuni.ac.in
Phone: +91-9052551850

LinkedIn: https://www.linkedin.com/in/manojclarence