Dr. VAISHALI VINAYAK NIKALJE

 Ph.D. in [Management], Tilak Maharashtra Vidyapeeth, Pune, Year of Completion: 2022

M.Phil in [Management], Tilak Maharashtra Vidyapeeth, Pune, 2018

MBA in [Marketing], Pune University, Year of Completion: 1997

B.Sc. in [Zoology], Pune University, Year of Completion: 1995

Management Trainee  Protec, Division of Cipla, Pune., (1 year)

Lecturer, Dr. Vikhe Patil Foundations, Centre for Management Research and Development, Pune., (6.5 years)

Assistant Professor, Indira Institute of Management, Pune., (1 year)

Associate Professor, Centum U, (An initiative of Centum Learning Limited, A Bharti Associate Company) Pune., (2 years)

Associate Professor  AICAR Business School, Neral, (5 years)

Associate Professor, Pune Institute of Business Management, Pune., (4.3 years)

Sr. Assistant Professor], JSPM University, September 2023 to Present

Consumer Behavior

Marketing Research

• Paper titled “Study of Consumer Attitudes and Experiences Towards Online Grocery Shopping in Pune City” published in Journal: International Journal of Innovation, Leadership, Society and Sustainability, Vol. 1 No 1(2021), June 2021
• Paper titled “A STUDY ON ADOPTION OF MOBILE BANKING IN PUNE CITY” published in UGC Approved Pramana Research Journal, (ISSN: 2249-2976) in Vol 9 Issue 6 (2019) of June 2019
• Presented a paper titled “A Study on Adoption of Mobile Banking in Pune City” at an International Conference on Techno Management Trends 2019, held at ITM Kharghar, Navi Mumbai, on February 15, 2019.
• Book titled “Insurance Marketing: Principles and Practices” by Vaishali Nikalje is printed by Insurance Institute of India in April 2015, which is prescribed for the Advanced Insurance Marketing Course conducted by Insurance Institute of India.
• Paper titled “LOYALTY PROGRAMS IN RETAILING: IMPACT ON CREATING LONG TERM CUSTOMER RELATIONSHIPS IN INDIA” published in TIJ’s Research Journal of Commerce and Behavioral Science, (ISSN: 2251-1547) in Vol 2 No 8 (2013) of June 2013
• Presented a Paper on “CRM in Insurance” at a National Conference on “Insurance Industry in India: Agenda for Future” held at Banaras Hindu University on April 16-17 2011.
• Joint Paper on “Experiential Marketing: Exploring New Horizons” by Prof. Vaishalli Nikalje and Prof. M. Guruprasad selected by Indian Journal of Marketing published in July 2010
• Paper on “Blogs: An effective Marketing and PR Tool” by Vaishalli Nikalje in Allana Research Journal, Pune in March 2010.
• Joint Paper on "Lifestyle Diseases" by Prof Vaishalli Nikalje and Mrs. Poornima Tapas in a Health Conference "Management Consultation on Health Care in India" organized by Indian Institute of Management - Ahmedabad in March 2006.

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Pune Management Association

Basics of Marketing: Masters in Business Administration

Marketing Management: Masters in Business Administration

Consumer Behavior: Masters in Business Administration

Marketing Research: Masters in Business Administration

Retail Management: Masters in Business Administration

• Associated with Vasantdada Sugar Institute, Pune for two years, 2005-2006 and 2006-2007 for conducting training program for their students in the areas of Communication Skills, Group Discussions and Personal Interview Techniques.
• Conducted a Two-day training program on Soft Skills for the ‘E level’ scientists at CWPRS in October 2018.

• 7 Day FDP on Advanced Research Methodology at Jaipuria Institute of Management, Ghaziabad, 2019
• Certificate Course in Research Methodology from Deccan College (Post Graduate and Research Institute) (Six Months), 2017-2018
• 3 Day CRM and Loyalty Workshop organized by AICAR Business School, Neral, 2015
• 2 Day National Workshop on Advanced Research Methodology organized by Allana Institute of Business management, Pune, 2009

Been a Panelist for the national selection procedure of Specialist Marketing Officers

(Scale III, Scale II and Scale I for Bank of Maharashtra in March-April 2005)

Office Address: FACULTY OF BUSINESS MANAGEMENT AND COMMERCE, JSPM UNIVERSITY,

PUNE, Survey No.719/1&2,, PUNE-412207, MAHARASHTRA ( INDIA )

Email: vvn.sbmc@jspmuni.ac.in

Phone: 9850665916

LinkedIn: https://www.linkedin.com/in/vaishalli-nikalje-ph-d-91115a6/