DR SHANMUGAM

• Leadership
• Personality
• Organizational Behavior
• Social Psychology
• Marketing
• Advertising
• Sustainability
• Evolutionary Psychology
• Technology Adoption
• Retailing
• Service Marketing
• Tourism
• Consumerbehaviour
• HR

International

1. A proceeding on conference paper titled, “Customer Relationship” in the International Seminar on Recent Trends in Global Business Order-Impact in Asia Vivekananda Institute of Information and Management Studies, Tiruchengode, January 30, 2009.
2. A proceedings on conference paper titled, “Knowledge Management”, in the international seminar on Managing Global Recession Opportunities and Challenges, K.S.R School of Management, Tiruchengode, March 25, 2009
3. A proceeding on conference paper titled, “Human Resource Environment on Global Scenario”, in the International Conference on Impact of Economic Crisis in Global Business Scenario, Sri Sairam Institute of Management Studies, Chennai, September 24&25, 2009.
4. A proceeding on conference paper titled, “Human Resource Environment in Global scenario”, in the International Seminar on Global Business Climate-Impact in India, Annai Mathaammal Sheela Engineering College, and October 9, 2009.
5. A proceeding on conference paper titled, “An Impact of Knowledge Management”, in the International Conference on Business Research, ICBR, SRM   University, Kattankulathur, January 20 & 21, 2011.
6. A proceedings on conference paper titled, An Aggressive Target Performance on Cost Reduction Focused in the Market in the International conference on synchronizing Management Theories and Business Practices: Challenges ahead, July 27-29, 2012.
7. 7.An analytical study on a factor affecting Employee Retention in IT industry, International Journal of Advance Research in Management (IJARM), Volume 3, Issue 1(2012), pageno:30-36, ISSN no:0976-6324, Impact factor 2.8.
8. An empirical   study on Retention of Employees in IT industry with special reference to Wipro Technologies, International Journal of Management (IJM), Volume3, Issue 2(2012), pageno: 270-278. ISSN no: 0976-6510, Impact factor 3.5.

9. Assessment of Employee Retention Strategies among It Employees was accepted in International Digital Organization for Scientific Information, Scopus indexed. (2014)
10. Assessment of Employee Attrition among IT Employees International Journal of Applied Engineering Research ISSN 0973-4562 Volume 11, Number 5 (2016) pp 3449-3453.Scopus indexed.
11. “A role on Social Media Marketing in SME” paper presented, “Innovation, Entrepreneurship and sustainable value chain in a challenging Environment” held on 29^th& 30^thJuly, 2016 organized by Primax foundation, Bangalore
12. 12.” A study on Impact of Demographic Factors Affecting Attrition in IT Industry”, advanced journal of multidisciplinary Discoveries, Issn No: 2456-1045, Impact Factor-3.0 2017, ICV- 3.04 / GIF-2.174, Issue 2, May 2015

13. "A Study on Impact of Social Media Using in Small Business for Customer Takeover and Retention of Customer" authored by "R. Shanmugam & J. Manoj Chlarence" had been reviewed by the board and published in "International Journal of Business and General Management (IJBGM); ISSN(Print): 2319-2267; ISSN(Online): 23192275; Vol-7, Issue-3; Apr-May2018; Impact Factor (JCC)-2017: 5.7985; Index Copernicus Value (ICV)- 2016: 50.29; NAAS Rating: 3.51".
14. 14.A Comparative Study on Consumer Decision Making Towards Swiggy and Zomato, authored by Dr.R.Shanmugam, published in,” International Journal of Research and Analytical Reviews (IJRAR)” 2019 IJRAR June 2019, Volume 6, Issue 2 (E-ISSN 2348-1269, P- ISSN 2349-5138),Impact factor: 5.75
15. 15.A study on emerging issues faced by the banking industry of India during merger and acquisition, Mukt shabd journal, volume IX, SEP 2020(UGC CARE List)

16. Publication Paper titled “CRM In Banking Sector” in the Wesleyan Journal of Research – An International Research Journal, Vol No:14, No:3 :2021, with Impact Factor = 6.7 on Feb 2021
17. Impact of Work Life Balance on Employee Job Satisfaction in self-financing Institutions special reference to Colleges under IP University,Published In Flusser Studies (1661-5719), Volume-30, 2021
18. "A Study on Work related Attitudes of Generation Z at Workplace in India”, Journal of Advanced sciences and scholarly researches in allied Education, Impact Factor-3.46, volume-9, ISSN: 2230-7540 (UGC CARE).
19. A Study on Work Related Attitudes of Generation Z at Workplace in India"Journal of Advances and Scholarly Researches in Allied Education an Internationally Indexed Peer Reviewed & Refereed Journal -Impact Factor: 3.46,VOL- 16.
20. Social Media Marketing and Business, Wesleyan Journal of Research – An Volume International Research Journal No. 14 No. 03:2021, Impact Factor = 6.7,February 2021, A, Peer Reviewed and Referred Journal. UGC Care journal.
21. 21.Importance of Customer Relationship Management (CRM) In Business, Journal of Interdisciplinary Cycle Research, Volume XIII, Issue V, May/2021, ISSN NO: 0022-1945., UGC Approved Journal.

22. Road and Traffic safety management, Journal of Interdisciplinary Cycle Research, Volume XIII, Issue V, May/2021, ISSN NO: 0022-1945., UGC Approved Journal.
23. 23.A Relationship Between Entrepreneurship Education and Entrepreneur’s , Journal of Interdisciplinary Cycle Research, Volume XIII, Issue V, May/2021, ISSN NO: 0022-1945., UGC Approved Journal.

24. Total Quality management (TQM) and Continuous Improvement, Journal of Interdisciplinary Cycle Research, Volume XIII, Issue V, May/2021, ISSN NO: 0022-1945., UGC Approved Journal.
25. Women Entrepreneurship Development in India: Challenges and Empowerment, Journal of Interdisciplinary Cycle Research, Volume XIII, Issue V, May/2021, ISSN NO: 0022-1945., UGC Approved Journal.
26. 26.Social media and Customer Engagement in Tourism, Journal of Interdisciplinary Cycle Research, Volume XIII, Issue V, May/2021, ISSN NO: 0022-1945., UGC Approved Journal.

27. Implementing the Camels Rating Model in Evaluating the Performance of Selected Commercial Banks in India, Journal of Interdisciplinary Cycle Research, Volume XIII, Issue V, May/2021, ISSN NO: 0022-1945., UGC Approved Journal.
28. CRM and Future Trends, Journal of Interdisciplinary Cycle Research, Volume XIII, Issue V, May/2021, ISSN NO: 0022-1945., UGC Approved Journal.
29. Importance of Green Marketing in the Society, Journal of Interdisciplinary Cycle Research, Volume XIII, Issue V, May/2021, ISSN NO: 0022-1945., UGC Approved Journal.
30. Research paper titled “Social Media Marketing and Business”, published at 3rd International Conference on Multidisciplinary Perspectives in Engineering & Technology3rd ICMPET-FEBURARY 2021, organized by the International Institute of Research in Multidisciplinary – Skill Development Trust, received best paper award.
31. Financial Innovations and Their Role in the Modern Financial System–Identification and Systematization of the Problem, Journal of Interdisciplinary Cycle Research, Volume XIII, Issue V, May/2021, ISSN NO: 0022-1945., UGC Approved Journal.
32. Disparities In Pediatric Oral Care Management”, Dogo Rangsang Research Journal, Vol-13 Issue-04 No. 01 April 2022, ISSN: 2347-7180 UGC Care Group I
33. 33. Published paper in UGC Care Journal, “Generation Z – The next evolution of workforce” in journal “Shodhsamhita” Vol IX, issue IV (IV), April 2022
34. Quality of Work Life among Women,Specialusis Ugdymas, 2022-2023, ISSN Online: 1392-5369.
35. CRM Loyalty Programs, Specialusis Ugdymas, 2022-2023, ISSN Online: 1392-5369
36. Service Quality of Dental Care Services,International Journal of Early Childhood Special Education (INT-JECSE), 2022-2023, ISSN: 1308-5581 Vol 14, Issue 03 2022.
37. Impact of Social Media Marketing on Customer Relations,NeuroQuantology | May 2022 | Volume 20 | Issue 5 | Page 3933-3943 | doi: 10.14704/nq.2022.20.5. NQ22685.
38. 38 .Generation Z at Workplace, NeuroQuantology | May 2022 | Volume 20 | Issue 5 | Page 3717-3729 | doi: 10.14704/nq.2022.20.5. NQ22669
39. 39.“Implementing the camels rating model in evaluating the performance of selected commercial banks in India” in journal “Journal of the Oriental Institute”- UGC Care, Vol 51, issue 1, No 1, January-March 2022.

National

1. A proceeding on conference paper titled, “Human Resource Environment in Global Scenario,” in the national seminar on Global Business Environment Challenges and Opportunities, Periyar Institute of management studies, Periyar University, Salem, January 28 & 29, 2009
2. A proceeding on conference paper titled, “New Perspective towards Human resource environment in Global Scenario”, in the national seminar on Changing Dimensions of Human Resource in the Globalised Scenario, Gobi Arts & Science College, and Gobichettipalayam, Febuarary 20&21, 2009.
3. A proceeding on conference paper titled, “Internet Marketing”, in the national conference Emerging Dimensions of Human Resource &Marketing Practices, Sree Sasha Institute of Engineering and Technology, Chennai, March 26, 2009.
4. Proceedings on conference paper titled, “Role of Women Entrepreneur in India” Economic empowerment Of Rural Women through Entrepreneurial development Skill Issues and Challenges, Adikavi Nannaya University, Rajahmundry, October 30&31, 2009.
5. A proceedings of conference paper titled, “Performance Measurement System: Putting Organizational Effectiveness Ahead”, in the national conference on ENTIME 2012, sathyabamauniversity, October, 17&18, 2012.
6. Strategic Management Approach, Opportunities and Challenges for “Indian Corporate Emerging Trends in Knowledge Management in IT Industry in Global scenario”, paper published in SciTech Publication (India) pvt Ltd, ISBN: 9788183714112, page no: 19-22.
7. An Impact of Knowledge Management in IT Industry, SRM Management Digest, and ISSNno: 0973-6905 in April 2011, volume 9, pageno: 181.
8. A preceding on conference paper titled, “A study of China and India as global player or global market”, a national conference on Emerging Management Practices in Current Business Scenario, MEASI, and April 2013.
9. A paper presented for national seminar titled,” A Study on Self-Help Groups Performance in Tamil Nadu”, a national seminar on “Emerging Issues in India Economy”, Hindu college sonetpet, March, 2019.

BOOK

1. The Indian Banking Industry in the Post Reform Period – An Analysis, Lap Lambert Academic Publishing (2012-09-05), ISBN-13: 978-3-659-22938-1

Nil

• National Academic Excellence Award, National Science Day Award 2022 hosted by ASET Journal of management Science.
• National Academic Excellence Award,
• National Science Day Award 2022 hosted by ASET Journal of management Science.

Nil

• IAENG (Membership of the International Association of Engineers) Membership Number (212414).
• International Society for Research and Development (Lifetime Membership) Membership Number (F3140901022).

NIL

JOURNAL EDITORIALBOARD MEMBER

• Global Journal of Economics and Business administration
• American Journal of Financial Management
• International Journal of Technology and Investment
• International Journal of service and science management
• International Journal of Business and General Management
• Convener-e –International Conference on Sustainable Innovation, Research & Emerging Trends in Entrepreneurship, 3 April, 2021, Pratap University.

Under my guideship 06 scholars awarded Phd.

Office Address: : Faculty of Business Management &Commerce,Gat No. 720, Nagar Road, Wagholi, Pune, Maharashtra 412207

Email: shanmugamramar@gmail.com,sr.sbmc@jspmuni.ac.in

Phone: 91-9894738733

LinkedIn: www.linkedin.com/in/dr-shanmugam-ramar-7777b530